| Why Pass Your Plate?
EXPERIENCE - In an industry that’s barely three
years old, franchise prospects demand franchising experience when determining
the support level and the infrastructure that’s likely to be available to
them after they become franchisees. Pass Your Plate is the only franchisor in
this industry with a management group that has previous experience as both a franchisor
and as a successful franchisee (currently 70 years of combined experience…and
counting).
SUCCESS - Our founders have “been in the
trenches” and they know how to build a successful business. As franchisees
in the staffing industry they were named the International Franchise Association’s
Franchisees of the Year in 2001.
DESIGN - Our stores are designed to create a seamless
customer experience and to eliminate the annoying bottlenecks (according to
customer feedback) evident in many competing stores. When combined with our
customer service techniques, our clean, contemporary lines and warm, comfortable
color palettes create an unforgettable customer experience.
MENU - Our food quality – in terms of ingredients
and flavor - ranks highest in our markets (according to customer feedback).
We use only the freshest ingredients - and our customers immediately recognize
the difference.
MARKETING - Our proprietary Market Links system
allows owners to systematically reach prospects across multiple channels - and
easily measure their return on invested marketing dollars.
TECHNOLOGY - Our proprietary web-based SMART software
puts state-of-the-art management tools at an owner’s fingertips. Manage
your customers, your marketing efforts, your food orders, your sessions and
calendars and all your business data - even communicate with other franchisees
- from any computer or PDA device.
CUSTOMER FEEDBACK - Though a process called Image
Alignment, we systematically collect data from customers and non-customers.
This feedback is used to enhance the consumer experience across the system and
strengthen the relationship with all audiences.
FAMILY CULTURE - We cultivate a strong and supportive
family culture within our franchising group. SMART 2.0 contains communication
tools that facilitate franchisee-to-franchisor and franchisee-to-franchisee
discussions.
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